Monday, November 19, 2007

Love Homebuilder Postioning amd Marketing - Frey Homes and Mercedes Homes

Gotta love this one. Perfect example of two marketing strategies at work. The first one is not bad..someone seems to have done research and knows what homebuyers want. The other is typically pompous. Oooooh Mercedes Homes has a new designer showroom by appoinment only. Builders would throw a ticker-tape parade to have someone show up in their design center (wait, they can't afford it!) yet they position it as by appointment only. The only way that is true is if they don't have staff in the design center and need to call them in for the appointment.

Kati Trisler, director of marketing for America's First Home, an active builder in Central Florida, helped create an interactive Web site for the company's new Frey Homes line. "With so many people starting their home search online, we recognize the importance of giving them the tools they need," Trisler said. The builder's 11 new luxury-home styles, designed for move-up buyers, are in two communities: Eagle Pointe Estates in Groveland and a project in Cape Coral. The Web site will soon include an interactive floor plan and furniture spacing option. . .

Mercedes Homes has a new designer showroom in Altamonte Springs. Ann Marie Meyer, design center coordinator, said visits are by appointment only.

No comments: